Activism 201: Achieve Your Goals – Getting the Right Publicity

A friend of mine had been sending around emails of this research he’d done on some potential corruption. It seemed like good work that wasn’t getting its due. I asked him last summer asking how he’d feel if I posted his research on the web.

I put up and customized a $15 a year WordPress site, wrote an About page, forwarded the research emails to it, and cleaned up the formatting on the posts. That was 3 hours. I cleared it with the friend, mentioned it a few times to associates, wrote a few teaser posts, and eventually started tweeting when there was a new post. 3 months in, I designed and printed a few fliers and bought them to a meeting where I knew I could ask some journalists questions about the issue in the site. Continue reading “Activism 201: Achieve Your Goals – Getting the Right Publicity”