Lead-Building on Twitter

I’ve been impressed how several companies have pulled me in after I started “Following” them or after mentioning them on Twitter. For instance, I mentioned a feature of Smartsheets on Twitter, one of their marketing people found that (saved search), and a day later their CEO ended up setting me up a smartsourced task request to help me get over the starters’ fear/hurdle of engaging the MTurk community through their smartsourcing service. Beyond that being really nice, that’s really good bonding with a lead. I’ve had a similar experience with ki work. Continue reading “Lead-Building on Twitter”